Credo of the Society
1. Members should not take themselves too seriously. Enjoying wine is mainly just for the fun of it. Therefore, the Society disapproves of snobs. Especially wine snobs.
2. We all agree that wine is not a religion. On the other hand, we do love our Pinot Noir, and membership in the Society ensures a fair share of the best stuff for all members.
3. The Utopian Tasting Society is dedicated to occupying a small but delightful space in members’ lives. Usually we succeed. For example, it’s been reported that people gain a warm sense of well being from carrying their Society membership card in their wallets.
Finding and Savoring Oregon’s Utopian Treasures
Utopia is an ideal place and a perfect state of mind. One of our missions as a Society is to spread the word about ideas, places, activities, services, and products that can provide members with Utopian-like experiences that they, in turn, can share with others in their lives. In this way, we strive to empower Utopian Tasting Society members to be perceived as enjoyment mentors.
An important rule about this part of the Society’s mission should be made clear. We want to inform our members about these Utopian Treasures because of their intrinsic value, not because we’re making money on the deal. For instance, we love the Oregon Ballet Theatre’s production of The Nutcracker every holiday season, so we may well identify that as a Utopian Treasure. It’s not a paid political announcement; we actually DO love that particular production. Heck, we even have to buy our own tickets. Some of the stuff we’ll tell you about will even be free, like the best hiking trail in the Columbia Gorge. No Quid Pro Quo. Never.